OUR MISSION:
Our mission is twofold: To inspire and empower individuals to take action and make a positive impact on the environment, and to lead the way in organizing community beach cleanups to address the problem of plastic pollution.
OUR STORY:
It all started on December 19, 2020, Admittedly the worst date for any event, let alone a beach cleanup and Holiday Toy Drive. Not only were we in the middle of a generational pandemic that had businesses closed, but it was 5 days before Christmas. Our original goal was to break the consecutive beach clean-up mileage record of 16 miles. Our attempted cleanup area was 110 miles from Hobe Sound to Virginia Key, Florida. For our Toy Drive, we asked our volunteers to bring a new toy to be donated to a sick child in one of our local hospitals.
The plan to accomplish this amazing goal was simple. We broke the entire cleanup area into half mile sections. Volunteers could pick the section convenient for them and on the day of the Cleanup, they would go to their chosen sections and walk south, cleaning the beach as they go. This would clean the entire coastline in just a few hours. The hope was that out of our attempted 110 miles, we could at least get 17 consecutive miles — but with Christmas shopping and a pandemic to deal it wasn’t looking good.
Not only did we breaking the consecutive mileage record with 25 consecutive miles cleaned and just over 43 total miles, we collected 100 toys. This showed us that people want to help, they just don’t know how. Our motto “Be The Spark” was established and with our continued efforts we can “Be the Spark” of change for our beaches throughout the world.
