An annual Art Santa Fe Educational Event
Details
Offered exclusively at Art Santa Fe each July, the Collective is for an exclusive group of emerging and established artists who want to expand their business and market reach. It’s an exhibit, an education masterclass, and an experience all in one!
You could be part of a select group of curated artists who represent the best of today’s art innovators — and receive:
- Representation by Redwood Art Group at Art Santa Fe, the third largest art market in the U.S.
- Your own 4′ x 10′ booth space, curated by industry professionals
- Full Masterclass Program with internationally recognized art industry professionals to attend either in person or online
- Networking with national and international gallerists
- And more!
Scheduled in tandem with Redwood’s exceptional Art Santa Fe contemporary art fair, the Redwood Art Group Collective Program offers its Member artists the opportunity to be part of an exclusive curated group of art innovators. All represented by Redwood Art Group.
WHY APPLY?
Artists are creatives — and the really good ones strive to make art their career. But what are the tricks of the trade, how do you make it happen, who should you partner with, and do you have to do it all yourself? Answers to this and more are the building blocks of an art career. And the Redwood Art Group Collective Program is designed to provide the answers via masterclasses and experiences.
when
Before, during, and after Art Santa Fe 2026, the Redwood Art Group Collective will be held July 8 through July 11, 2026.
- Marketing
- Social Media
- Pricing
- Art Fair Exhibitions
- Selling
where
In Santa Fe, the third largest art market in the U.S. where art lovers from around the world flock for Santa Fe’s Art Week, July 8-18, 2026.
Right in the center of town at the beautiful Santa Fe Convention Center, in walking distance to art galleries, great restaurants, and museums.
Masterclasses
- Creative Review — Today’s trends and art styles
- Pricing My Work — The how-to’s of finding the right price for each piece
- Selling Sense — The ABC’s of selling your work at fairs and online
- Marketing Savvy — Where, when and how to market and build your audience
- Social Smarts — Be social to build business
- Art Fairs — Learn to exhibit like a pro
- Best Selling Artists Tips — Hear their stories and the low down on how they did it
- One-on-One Coaching Session — Personal guidance from industry professionals
Schedule
10:00 COLLECTIVE WELCOME COFFEE
10:30–11 MASTERCLASS 1: REDWOOD COLLECTIVE MEMBERS — THAT’S YOU! PROGRAM OVERVIEW
11-11:20 MASTERCLASS 2: COLLECTIVE MEMBERS’ PRICING REVIEWS: UNDERSTANDING PRICING
- What part of the art market is your work suited for — fairs, galleries, licensing
- Hot trends in reproduction: Where does your work fit
11:20-12 AT THE ART FAIR: PRICING MY WORK
- The how-to’s of finding the right price for each piece
- One-on-one review with industry professional
12-12:30 MASTERCLASS 3: SELLING SENSE
- The ABC’s of selling your work at fairs and online
12:30-1:30 LUNCH & FAIR OVERVIEW
- The Pre-Fair What's Happening Meeting
1:30 MASTERCLASS 4: At the Art Fair: Curating Your Booth
- 1:30-2:00 Collective Members’ Booth Plan — Lay-out Your Booth
- 2:00-3:00 Individual Collective Members’ Booth Curation
- 3:00-4:00 Collective Members Hang Their Booths
8:30 COFFEE & CONNECT Best Selling Artists Tips
- Hear stories on connections and sales
9:00-9:45 MASTERCLASS 5: OPENING DAY EXPERIENCES & SAVVY MARKETING
- Five W’s of Marketing: who, what, when, where, and why (and how)
- Where, when and how to market and build your audience
- What is a brand? 4 Steps to establish your brand
- Determine your target audience – Who is your collector?
- Position your product and business – Where is your collector?
- Define your personality – What are you and your art all about?
- Choose a logo and tagline – What’s your story?
ART SANTA FE OPENS | 10-5
OPENING DAY RIBBON CUTTING 10AM
TRADE BRUNCH 10AM – 12PM
HAPPY HOUR 4 – 5PM
8:30 COFFEE & CONNECT Best Selling Artists Tips
• Hear stories on connections and sales
9:00-9:30 MASTERCLASS 6: COLLECTIVE MEMBERS’ SOCIAL SMARTS
- How to use social media to build your business
- Key elements of social marketing
ART SANTA FE | 10:00AM — 5:00PM
TRADE BRUNCH 10AM – 12PM
HAPPY HOUR 4 – 5PM
8:30 COFFEE & CONNECT
9:00-9:30 COLLECTIVE MEMBERS’ CLOSING PROGRAM
- What’s Next? Where to go from here
- Art fairs and festivals, online, gallery representation
ART SANTA FE | 10:00AM — 5:00PM
11:30-2:30 ON THE FAIR FLOOR: ONE-ON-ONE REVIEWS AND Q&A
APPLY NOW
Be part of a select group of curated artists who represent the best of today’s art innovators.
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